Examlex
A salesperson driving to visit a client located two hours away has a tire blow out on the highway. He walks about a mile to the next exit where he finds a service station. The owner of the station says he can replace the blown tire, but it will cost twice as much as it would to purchase a tire in the salesperson's home city. The salesperson, not wanting to be late for his appointment, agrees to pay the higher price in order to get back on the road. This case illustrates the effect of ______________________ on buying behavior.
Humanistic Approach
A psychological perspective that emphasizes the study of the whole person, looking at human behavior not only through the eyes of the observer but also through the eyes of the person doing the behaving.
Environment
The surrounding conditions or setting in which a person, plant, or animal lives or operates.
Evolutionary Psychologists
Researchers who study how evolutionary theory applies to human behavior, including the adaptive functions of psychological traits.
Early Humans
Refers to the various species of the genus Homo that existed before the modern species, Homo sapiens, including Homo habilis and Homo erectus.
Q20: Regarding consumer motivation,the text states that _.<br>A)
Q26: For marketers who seek to sell to
Q58: A _ is a relatively homogeneous group
Q76: Which of the following demonstrates how the
Q92: A potential supplier sending a brochure or
Q101: Which of the following is LEAST LIKELY
Q139: Consumers do not usually see or hear
Q242: Which of the following statements about "needs"
Q244: Most industrial products tend to be near
Q278: In the learning process,_ can be in