Examlex
Which of the following products probably would result in the lowest involvement purchase for most consumers?
Typical Example
An instance or case that represents a common or usual pattern, often used as a standard or model to explain broader concepts.
Category
A class or division of people or things regarded as having particular shared characteristics.
Semantic Priming
The process by which a preceding stimulus influences the response to a later stimulus, based on meaning.
Availability Heuristic
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
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