What Is the Main Difference Between Naming Broad Product-Markets and Market

question 245

Multiple Choice

What is the main difference between naming broad product-markets and market segmentation?

• A) Naming is a computerized process, while segmentation requires more thought.
• B) Naming is concerned with customers, while segmentation is concerned with product features.
• C) Naming involves breaking down markets, while segmentation involves aggregating customers with similar needs.
• D) Naming involves looking for similarities, while segmentation involves looking for differences.
• E) Naming identifies popular terms associated with the product, segmentation identifies a market.

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