A Cluster Analysis of the "Toothpaste Market" Would Probably Show

question 128

Multiple Choice

A cluster analysis of the "toothpaste market" would probably show that ______.

• A) the broad product-market can be served effectively with one marketing mix
• B) most consumers are mainly concerned about brightness of teeth
• C) factors such as taste, price, and "sex appeal" are not important
• D) different market segments seek different product benefits
• E) pricing strategies of the competitor products do not matter

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Definitions:

Cash Receipts

Cash inflows or money received by a business from various sources, including sales, investments, and financing activities.

Budgeted

The process of creating a plan to spend your money over a certain period.

Expected Unit Sales

The number of units of product a business anticipates selling over a specific period, based on forecasts.

Inventory On Hand

Inventory on hand is the total quantity of goods, materials, and products that a company has available at any given time for use in production or sale.