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Effective Market Segmentation Is a Two-Step Process That Starts with Naming

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Effective market segmentation is a two-step process that starts with naming broad product-markets and then goes on to segmenting these broad product-markets into more homogeneous submarkets.


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Homologous Chromosomes

Pairs of chromosomes in a diploid organism that are similar in shape, size, and gene arrangement but may differ in specific alleles.

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A set of access control technologies used to manage the use of copyrighted digital content.

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A simplified licensing scheme that enables copyright holders to grant certain rights to a work while retaining other rights.

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