Qualifying Dimensions Are Those That Actually Affect the Customer's Purchase

question 62

True/False

Qualifying dimensions are those that actually affect the customer's purchase of a specific brand in a product-market.

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Definitions:

Continuous

Refers to a type of variable or data that can take an infinite number of values within a given range.

Pearson's Correlation Coefficient

A measure of the strength and direction of a linear relationship between two continuous variables, computed as the covariance of the variables divided by the product of their standard deviations.

Ordinal

A term referring to a type of data or a scale of measurement where items are ranked in order but the differences between rank positions are not necessarily equidistant.

Partial Correlation

A measure of the degree of association between two variables while holding one or more other variables constant.