Which of the Following Criteria Should a Marketing Manager Use

question 70

Multiple Choice

Which of the following criteria should a marketing manager use when segmenting a broad product-market?

• A)The segments should be operational-i.e.,only quantitative dimensions are useful.
• B)The people in different segments should be as heterogeneous as possible with respect to their likely response to marketing mix variables.
• C)The people within a market segment should be as heterogeneous as possible with respect to their likely response to marketing mix variables.
• D)The market segments should be substantial-i.e.,big enough to minimize the firm's costs.
• E)The market should always be homogenous in nature.