A Target Marketer Who Uses a Single Marketing Mix Strategy

question 177

Multiple Choice

A target marketer who uses a single marketing mix strategy to appeal to both office tablet computer users and home tablet computer users is applying the

• A)broad market approach.
• B)single target market approach.
• C)multiple target market approach.
• D)combined target market approach.
• E)generic market approach.

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Definitions:

Integers

Integers encompass whole numbers that may be negative, positive, or zero but exclude any fractional or decimal numbers.

Factor

To break down a number or expression into its constituent parts that, when multiplied together, give the original number or expression.

Trinomial

A trinomial, which is made up of three separate monomials or terms.

Trinomial

A polynomial consisting of three terms or monomials.