When Procter and Gamble Offers Both Pantene and Vidal Sassoon

question 107

Multiple Choice

When Procter and Gamble offers both Pantene and Vidal Sassoon shampoos to its customers, which target market approach is Procter and Gamble using?

• A) Multiple
• B) Single
• C) Combined
• D) Generic
• E) Clustering

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Definitions:

Portuguese Seafarers

Navigators and explorers from Portugal who played a significant role in the Age of Discovery, exploring the coasts of Africa, Asia, and the Americas.

African Gold

Gold mined in Africa, historically significant for its impact on global trade, economies, and the development of many African societies.

Chaco Canyon

A region in New Mexico that hosts ancient Native American ruins and is noted for its archaeological significance and cultural heritage.

British Colonial America

Refers to the territories in North America that were under British rule from the early 17th century until the American Revolution in 1776.