In the Context of Segmenting International Markets,which of the Following

question 90

Multiple Choice

In the context of segmenting international markets,which of the following statements is true?

• A)Segmenting based on demographic,cultural,and other characteristics helps find regional or national submarkets that are similar.
• B)Qualifying and determining dimensions of segmenting work independent of each other in marketing strategy planning.
• C)It is not possible for each different submarket within a broad product-market to be motivated by a different set of segmenting dimensions.
• D)Segmenting dimensions become less specific when the target market segment seeks to purchase a particular brand of a product.
• E)Critical data is easily available and highly dependable as firms move into international markets.

---

Definitions:

Activity Variances

The differences between planned activity levels and actual activity levels, and the impact of these differences on a company's costs.

Personnel Expenses

Costs associated with employee compensation, including wages, salaries, benefits, and taxes.

Cost Drivers

Factors that cause the cost of an activity or process to change.

Students

Individuals enrolled in an educational institution or program, engaged in learning and academic studies.