When a Company Becomes Aware That a New Product Is

question 211

Multiple Choice

When a company becomes aware that a new product is being test marketed by one of its competitors in St.Louis,it decides to create a similar product and rush it to market.This company can be described as a(n)

• A)copycat.
• B)innovator.
• C)me-too imitator.
• D)first mover.
• E)early adopter.

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Definitions:

Team Selling

A sales approach where a group of individuals with different expertise work together to sell a product or service to a customer.

Conference Selling

A sales strategy that involves selling products or services to potential clients during conferences or similar events, often utilizing booths or presentations.

Educational Programs

Structured sets of learning experiences or activities designed to educate individuals or groups, often aimed at gaining specific knowledge or skills.

Buyers

Individuals or organizations that purchase goods or services for personal or professional use.