Which of the Following Would a Firm Need to Specify

question 201

Multiple Choice

Which of the following would a firm need to specify BEFORE deciding on its sales promotion objectives?

• A) Company objectives.
• B) Production objectives.
• C) Product objectives.
• D) Marketing objectives.
• E) All of these objectives would need to be specified beforehand.

---

Definitions:

Congress

The bicameral legislature of the federal government of the United States, consisting of two chambers: the Senate and the House of Representatives.

Antitrust Laws

Legislation enacted to prevent new monopolies from forming, break up those that already exist, and regulate anti-competitive practices that may harm the market or consumers.

Social Welfare

Programs and policies designed to improve the well-being of individuals and groups in society, often provided by the government.

Marginal-Cost Pricing

A pricing strategy where the price of a good or service is equal to the incremental cost to produce one more unit of a good.