When Using Screening Criteria to Evaluate Opportunities

question 115

Multiple Choice

When using screening criteria to evaluate opportunities:

• A) Marketers must try to match opportunities to the firm's resources and objectives.
• B) Quantitative but not qualitative criteria should be considered.
• C) Opportunities that are not expected to be profitable after one year of implementation should always be dropped.
• D) The firm's weaknesses should be ignored.
• E) All of these are correct.

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Definitions:

Resided

Refers to living or being situated in a particular place.

Demonstrative Legacy

A specific bequest in a will that designates a particular source of funding.

Settlement

The process of fulfilling the terms of a contract or agreement, often involving the payment for goods or services or the clearing of a financial instrument.

Probate

A legal process that deals with the assets and debts of a deceased person, ensuring proper distribution according to the will or the law.