Examlex
Which of the following refers to a fairly homogeneous (similar) group of customers to whom a company wishes to appeal?
Information
Data that is processed, organized, structured, or presented in a given context to make it meaningful and useful.
Ratio Data
A type of quantitative data that not only measures the magnitude but also allows for the comparison of differences and the calculation of ratios, having an absolute zero point.
Categorical Data
Data that can be categorized into groups or categories that are mutually exclusive, without any natural ordering.
Obtaining
The act of acquiring or getting something through effort or request.
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