Differentiation Means That the Marketing Mix Is Distinct from and Better

question 244

True/False

Differentiation means that the marketing mix is distinct from and better than what is available from a competitor.

---

Definitions:

Assumption of the Virgin

A Christian belief and subject in art depicting the bodily taking up of the Virgin Mary into Heaven at the end of her earthly life.

Janiculum Hill

One of the seven hills of Rome, Italy, known for its historic monuments and as a popular location for its panoramic views of the city.

Isabella and Ferdinand

Sovereigns of Castile and Aragon respectively, whose marriage in 1469 led to the unification of Spain; known for completing the Reconquista, sponsoring Columbus' 1492 voyage, and establishing the Spanish Inquisition.

Bramante

An Italian architect and painter, Donato Bramante (1444-1514), known for his work in the High Renaissance including designing the layout for the new St. Peter's Basilica.