Which of the Following Would Probably NOT Be in a Proposed

question 319

Multiple Choice

Which of the following would probably NOT be in a proposed marketing plan?

• A) A list of what company resources (costs) would be required.
• B) A statement of how frequently the design of the website will be changed.
• C) Expected sales and profit results.
• D) A description of the target market and marketing mix.
• E) All of these would normally be part of a marketing plan.

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Definitions:

Franchising

A business model that allows an individual or group to operate a business using the branding and business structure of an established company.

Contractual Vertical Marketing System

A system in which independent firms at different levels of the distribution chain work together through contractual agreements to achieve greater economies of scale and reach a greater market effectiveness than they could achieve alone.

Horizontal Marketing System

A collaboration strategy where companies at the same level of the value chain join forces to exploit a marketing opportunity.

Administered Vertical Marketing System

A coordinated marketing system managed by a single channel member to achieve efficient distribution.