Estimating a Customer's Lifetime Purchasing Potential Is Important Because It

question 158

Multiple Choice

Estimating a customer's lifetime purchasing potential is important because it helps marketers to:

• A) make a quick sale on a product.
• B) decide whether to place ads online or in magazines.
• C) recognize that mass marketing is the best way to reach customers.
• D) select the right channel of distribution.
• E) devise long-range plans and strategies for building customer relationships.

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Definitions:

Social Relations

Interactions between individuals and groups, including their formation, maintenance, and significance within a social context.

Irrational Thought

Cognitive processes that lack reason or logic, often influenced by emotions and false assumptions.

Emotional Numbing

A psychological condition where an individual experiences a significant reduction in the ability to feel or express emotions, often as a response to trauma or stress.

Biological Predisposition

An innate tendency or vulnerability to develop certain conditions, often based on genetic factors.