Which of the Following Statements Regarding Marketing Strategies Is FALSE

question 11

Multiple Choice

Which of the following statements regarding marketing strategies is FALSE?

• A) It is useful to think of the marketing strategy planning process as a narrowing-down process.
• B) These strategies must meet the needs of target customers, and a firm is likely to get a competitive advantage if it just meets needs in the same way as some other firm.
• C) Developing successful marketing strategies doesn't need to be a hit-or-miss proposition.
• D) These strategies require decisions about the specific customers the firm will target and the marketing mix the firm will develop to appeal to that target market.
• E) Most companies implement more than one marketing strategy and related marketing plan at the same time.

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Definitions:

Neuroticism

A personality trait characterized by anxiety, moodiness, worry, and other emotional instability forms.

Extraversion

A characteristic of being sociable, energetic, and having a liking for engaging with others.

Behavioral Traits

Observable and measurable behaviors that are often consistent and unique to an individual.

Personality

The combination of characteristics or qualities that form an individual's distinctive character, influencing patterns of thought, emotion, and behavior.