A S.W.O.T.analysis Can Help a Marketing Manager

question 251

Multiple Choice

A S.W.O.T.analysis can help a marketing manager

• A)define in which business and markets the firm wants to compete.
• B)narrow down to a specific target market and marketing mix from the many alternatives available.
• C)see the pros and cons of different possible strategies.
• D)develop a competitive advantage.
• E)All of these can help a marketing manager who is using a S.W.O.T.analysis.

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Definitions:

Direct Labor-Hours

The number of labor hours spent directly on the production of goods or services.

Direct Materials

Raw materials that can be directly traced to the production of specific goods or services and are a significant portion of production costs.

Variable Overhead

Costs that fluctuate with the level of production output, including expenses like utilities and raw materials.

Direct Materials

Raw materials that are directly traceable to the manufacturing of a specific product.