Differentiation

question 127

Multiple Choice

Differentiation

• A) helps a firm get a competitive advantage if it just meets needs in the same way as other firms.
• B) means that the marketing mix is similar to what is available from a competitor.
• C) often requires that the firm fine-tune all of the elements of its marketing mix to the specific needs of a distinctive target market.
• D) is less obvious to target customers when there is a consistent theme integrated across the four Ps decision areas.
• E) can only be based on one important element of the marketing mix.

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Definitions:

Pluralistic

Relating to a system or society that appreciates, recognizes, and accommodates a diversity of cultures, beliefs, or values.

Consensual

Agreed upon by all parties involved; in the context of relationships, actions, or decisions, it means having the explicit permission from everyone involved.

Protective

In the context of interpersonal relationships, it refers to behaviors or actions taken to guard oneself or others from harm or discomfort.

Relational Needs

The essential emotional or physical requirements necessary for individuals within a relationship to feel content and supported.