Examlex
Which of the following is one of the three basic ideas in the "marketing concept?"
Commonly Occurring Fantasies
Mental imagery or thoughts about situations that are frequently imagined by individuals, often of a sexual nature.
New-product Development
It refers to the complete process of bringing a new product or service to market, including idea generation, concept testing, design, development, and marketing.
Customers
Individuals or organizations that purchase goods or services for personal use or to fulfill their own business needs.
Suppliers
Businesses or individuals that provide goods or services to another company under a contract or agreement.
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