A Firm with a Marketing Orientation

question 278

Multiple Choice

A firm with a marketing orientation:

• A) has little need for salespeople.
• B) sells what it can make easily.
• C) tries to determine customers' needs before developing its product.
• D) focuses advertising on product features.

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Definitions:

Automatic Reflex

An automatic reflex is an involuntary and nearly instantaneous movement in response to a stimulus, not requiring conscious thought.

Obsessive-Compulsive Checkers

Individuals who excessively check things (such as locks, appliances, and switches) due to fears and anxieties related to obsessive-compulsive disorder.

Obsessive-Compulsive Cleaners

Individuals who experience a compulsive need to clean or organize as a symptom of obsessive-compulsive disorder (OCD).

Phobias

Intense, irrational fears of specific objects or situations that pose little or no actual danger.