Which of the Following Is One of the Three Basic

question 392

Multiple Choice

Which of the following is one of the three basic ideas in the "marketing concept?"

• A) Resource efficiency.
• B) Total company effort.
• C) Obtain economies of scale.
• D) Maximize sales.
• E) The president has a marketing background.

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Definitions:

Employee Empowerment

Enlarging employee jobs so that the added responsibility and authority is moved to the lowest level possible.

ISO 14000 Certification

A family of standards related to environmental management systems that helps organizations minimize how their operations negatively affect the environment.

Environmental Management

The practice of using processes, methods, and technologies to protect the environment and conserve resources.

Life-Cycle Assessment

The evaluation of the environmental impacts of a product or service throughout its entire lifecycle, from raw material extraction to disposal or recycling.