An Important Step in Applying the Marketing Concept Is

question 103

Multiple Choice

An important step in applying the marketing concept is:

• A) changing the firm's organizational structure.
• B) changing the firm's management methods and procedures.
• C) appointing someone with a marketing management background to be the firm's president.
• D) hiring a marketing consultant.
• E) committing to customer satisfaction.

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Definitions:

Evolution

The process through which species undergo changes over time due to genetic variation and natural selection.

Allele Frequencies

The proportional occurrences of various alleles for a specific gene within a certain population.

Adaptive Traits

Features of an organism that have evolved through natural selection and increase survival and reproductive success in a particular environment.

Artiodactyls

A group of hoofed mammals that typically have an even number of toes, including cattle, pigs, and deer.