In a Firm Operating as a Total "System" to Implement

question 4

Multiple Choice

In a firm operating as a total "system" to implement the marketing concept:

• A) the whole company is customer-oriented.
• B) there are no departments.
• C) product planning is under the control of the production or engineering departments.
• D) the marketing manager directs and controls all company activities.
• E) None of these is true.

---

Definitions:

Producing

The action of making, creating, manufacturing, or bringing something into existence.

Purchasing

The process of acquiring goods or services to accomplish the goals of an organization or individual.

Tangible Property

Physical assets that can be seen, touched, and possessed, such as real estate, vehicles, and equipment.

Physical Existence

Physical existence refers to the state of being tangible, having a material body or form that can be perceived by the senses.