Which of the Following Is a Basic Idea of the Marketing

question 219

Multiple Choice

Which of the following is a basic idea of the marketing concept?

• A)A production orientation must guide the whole system.
• B)An organization should build "fences" around its own departments.
• C)Survival and success require a profit.
• D)A firm should "give customers what it produces best."
• E)A firm is obliged to have a positive effect on society.

---

Definitions:

Filling

In manufacturing, it refers to the process of putting product into containers or packaging; in accounting, it could refer to completing or updating records but this usage is less direct.

Plant Assets

These are long-term tangible assets that are used in the production of goods and services and are expected to provide benefits for more than one year.

Income Statement

A financial statement that reports a company's financial performance over a specific period, displaying revenue, expenses, and net income.

Additions and Improvements

Capital expenditures made to increase the value of existing assets, often leading to a longer useful life or increased functionality.