Which of the Following Statements About Customer Value Is True

question 44

Multiple Choice

Which of the following statements about customer value is true?

• A)It can't be applied in competitive situations.
• B)It considers price but no other elements of the marketing mix.
• C)It applies to goods but not services.
• D)Its emphasis on what the customer sees as the positive things about a marketing mix means that the negatives are likely to be ignored.
• E)None of these statements is true.

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Definitions:

Business Mission

A statement that describes the purpose, goals, and values of a company.

Market Segment

A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs.

Strategic Group

A cluster of firms within an industry that follow a similar strategy or business model, competing on similar bases.

Cash Cow

A business unit, product line, or investment that generates consistently high profit margins and requires little investment to maintain.