Which of the Following Criticisms Focuses Most Directly on a Macro

question 254

Multiple Choice

Which of the following criticisms focuses most directly on a macro view of marketing, rather than a micro view?

• A) Products often wear our right after the warranty expires.
• B) Much TV advertising is annoying.
• C) Marketing exploits the poor and the uneducated.
• D) Prices for very similar products vary a lot from store to store.
• E) Door-to-door salespeople are trained to be pushy.

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Definitions:

Natural Selection

A process in biology by which organisms that are better adapted to their environment tend to survive longer and transmit more of their genetic material to succeeding generations.

Mental Processes

Internal, covert activities of the mind or brain, such as thinking, problem-solving, and imagining.

Genetic Expression

The process by which information from a gene is used in the synthesis of a functional gene product, such as proteins or RNA, influencing an organism's traits.

Behavior Genetics

A field of study that examines the role of genetic and environmental influences on behavior.