The Marketing Manager Needs to Work with the Human Resources

question 221

True/False

The marketing manager needs to work with the human resources manager-or with other managers-who will participate in preparing the firm's personnel for changes required by a new marketing strategy.

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Definitions:

Dominant Culture

The culture of the most powerful group in a society, which often sets norms and standards that others are expected to follow.

Internalization Stage

A phase in various models of psychological and cultural development in which an individual or group fully integrates new behaviors, beliefs, or norms into their self-concept and social interactions.

Racial Identity Development

The process through which individuals come to recognize, interpret, and feel comfortable with their racial identity and its impact on their life and interactions.

Apartheid Victims

Individuals who suffered under the systematic segregation and racial discrimination enforced by the apartheid regime in South Africa.