Which of the Following Statements About Mass Customization Is True

question 114

Multiple Choice

Which of the following statements about mass customization is true?

• A) Anderson's windows, which an architect can order in just about any combination of size, 3 Hardware, and style, is a good example of mass customization for business markets.
• B) Mass customization avoids the need for working capital.
• C) Mass customization requires a firm to give up segmentation thinking to pursue larger, more heterogeneous markets.
• D) The mass-customization approach applies only to services, and they often must be custom produced anyway.
• E) Mass customization reduces production costs but it's less likely to meet a customer's needs.

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Definitions:

Recessions

Periods of temporary economic decline during which trade and industrial activities are reduced, generally identified by a fall in GDP in two successive quarters.

Recoveries

denotes the periods following recessions during which economic activity starts to increase and recover towards previous levels.

Discouraged Workers

Individuals who are not actively seeking work because they believe no jobs are available for them or there are none for which they would qualify.

Unemployed

Refers to individuals who are without a job but are actively seeking work.