At the Comfort Inn Web Site, a Customer Can Create

question 29

Multiple Choice

At the Comfort Inn Web site, a customer can create an account with his preferences for a smoking or non-smoking room, the type of pillows he likes, early or late check-in and check-out, and his room location. The hotel keeps track of this information and uses it whenever this customer reserves a room in the future. This is an example of:

• A) Combined target market approach.
• B) Diversification.
• C) Task transfer.
• D) Mass customization.
• E) Single target market approach.

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Definitions:

Writing Requirement

A legal standard mandating that certain contracts or agreements must be in written form to be considered valid, often to ensure clarity and evidence of the terms.

Merchants

Business people or companies engaged in retail or wholesale trade of goods or services.

Statute of Frauds

A legal principle requiring certain contracts to be in writing and signed by the parties involved, ensuring enforceability.

Unconscionable

Refers to actions or terms in contracts that are so unfair or oppressive to one party that no reasonable or informed person would agree to them.