Marketing Cost Analysis Shows That One of Buildco, Inc

question 7

Multiple Choice

Marketing cost analysis shows that one of Buildco, Inc.'s customers is unprofitable, so Buildco should:

• A) refuse to sell to that customer.
• B) try to determine why this customer is unprofitable.
• C) drop the customer and shift all fixed costs to the other customers.
• D) assign a new salesperson to that account.
• E) immediately develop a plan to sell more to that customer.

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Definitions:

Visual Cue

A signal or marker, often visual, that guides behavior, awareness, or actions by conveying information nonverbally.

Paragraphing

The process of dividing a piece of writing into paragraphs, which organize and structure content.

Speech

The expression of or the ability to express thoughts and feelings by articulate sounds.

Productivity

The effectiveness of productive effort, especially in industry, as measured in terms of the rate of output per unit of input.