The "Contribution-Margin Approach" to Marketing Cost Analysis

question 37

Multiple Choice

The "contribution-margin approach" to marketing cost analysis:

• A) Focuses attention on the allocation of fixed costs.
• B) Is mainly concerned with the allocation of variable costs.
• C) Always leads to the same conclusions as the "full-cost approach."
• D) Is always preferred to the "full-cost approach."
• E) None of these are correct.