What Is True of the Term "Triggers" in Jonah Berger's

question 39

Multiple Choice

What is true of the term "Triggers" in Jonah Berger's STEPPS to increase pass-along?

• A) Triggers represent all emotions people like to share.
• B) Triggers refer to the specific service to develop selective demand for a specific brand.
• C) When a product's features act as Triggers, they spread more quickly.
• D) Triggers occur when the sharer looks good by sharing.
• E) Triggers make a topic easy to remember and encourage others to talk about it.

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Definitions:

Feign Injury

To pretend or simulate having an injury, often to avoid duty or work or gain sympathy.

Hatchlings

Young animals that have recently emerged from their eggs.

Inherited Ability

Inherited ability refers to traits and skills that are passed down genetically from parents to offspring, influencing aspects like intelligence, physical abilities, and predispositions to certain talents or conditions.

Many Generations

The term refers to multiple successive generations within families or societies.