When a Brand Introduces a Product with Exciting and New

question 186

Multiple Choice

When a brand introduces a product with exciting and new features in a market and draws huge attention among customers,which of the characteristics of STEPPS of Jonah Berger is represented?

• A) Social currency
• B) Triggers
• C) Emotion
• D) Public
• E) Practical value

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Definitions:

Prestige Proposition

A marketing strategy that emphasizes the luxury, exclusivity, or superior status of a product or service to attract high-end consumers.

Public Relations

The nonpersonal communication of information that is not paid for by an individual or organization.

Royal Family

The immediate family of a king or queen, including spouses, children, and sometimes extended relatives, who typically hold ceremonial, social, or political roles.

Suggestive Proposition

A proposition that implies that the prospect should act now.