Examlex
When an Apple customer tells a friend how much she likes her new iPhone,what type of consumer communication is this?
Self-actualization
Self-actualization is the realization or fulfillment of one's talents and potentialities, considered as the highest need in Maslow's hierarchy of needs.
Two-factor Theory
A psychological theory proposed by Herzberg that suggests job satisfaction and dissatisfaction arise from two different sets of factors: motivation and hygiene factors.
Employee Motivation
The amount of enthusiasm, dedication, and innovation employees contribute to their roles in a corporation.
Herzberg
Refers to the two-factor theory by Frederick Herzberg, which posits that certain factors in the workplace result in job satisfaction, while others lead to dissatisfaction, hence differentiating between 'motivators' and 'hygiene factors'.
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