Which of the Following Is True About Publicity in Marketing

question 181

Multiple Choice

Which of the following is true about publicity in marketing?

• A)It refers to any paid form of personal presentation of ideas,goods,or services.
• B)An advertising manager must understand how the right promotion moves a customer through the buying process.
• C)It should be integrated into the entire marketing mix for best results.
• D)It develops primary demand for a product category rather than demand for a specific brand.
• E)It refers to price reductions to firms further along in the channel to encourage them to advertise the firm's products locally.

---

Definitions:

Development

The process of growth or progression through a series of changes, often referring to physical, psychological, or social evolution.

Biological Forces

Natural and inherent influences on an organism's development and behavior.

Psychological Forces

Internal or external factors that influence the mental states and behavior of an individual, such as motivations, perceptions, emotions, and personality traits.

Social-Cultural Forces

Influences that shape individuals and societies through cultural norms, values, traditions, and social structures.