Which of the Following Is a Characteristic of Owned Media

question 1

Multiple Choice

Which of the following is a characteristic of owned media?

• A)It is relatively more expensive when compared to earned media.
• B)It is typically characterized by high message control.
• C)It is considered a more trusted information source than earned media.
• D)It cannot be used to target niche audiences.
• E)It lacks versatility in message content and format.

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Definitions:

Goodwill Messages

Communications intended to foster positive relationships and express kindness or goodwill.

Important

Having significant value, meaning, or influence on an outcome or in a particular context.

Characteristics

Features or qualities that distinguish a person, place, or thing, making it identifiable.

Condolence Letters

Written expressions of sympathy and support to someone who has lost a loved one.