Which of the Following Is True About the Practice of Online

question 16

Multiple Choice

Which of the following is true about the practice of online searching for information by customers?

• A) Advertising managers should ensure the availability of useful online content to target customers who are searching.
• B) When conducting an online search, most users look past the 10 results on a typical first page of search.
• C) During an online search, 25% of customers who click on an organic search pick one of the top five search results.
• D) Most customers favor the organic search results rather than the paid ads at the side of the search.
• E) When conducting an online search, 90% of customers who click on an organic search choose the first or second result.

Learn about the sections and articles within the UCC, especially those governing sales contracts.

Recognize the application of common law and UCC rules in sales contracts, including concepts of insurable interest and unconscionability.

Determine the requirements for written contracts and the impact of the CISG on international sales contracts.

Understand the role of acceptance, offer, and consideration in forming enforceable contracts under the UCC.

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Definitions:

Mass Customization

A marketing and manufacturing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.

Market Segmentation

The process of dividing a heterogeneous market into smaller, more homogeneous groups of customers with similar needs, characteristics, or behaviors.