What Is the Significance of a Branded Service

question 92

Multiple Choice

What is the significance of a branded service?

• A) It refers to a recommendation for a specific brand, given by one customer to another.
• B) It refers to a service that can develop selective demand for a specific brand.
• C) It refers to a valued service of a brand not directly related to the core product offering.
• D) It refers to any high-cost service offered by a brand only to its premium customers.
• E) It refers to a service offered by a brand primarily to reinforce previous promotion.

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Definitions:

Discreditable Stigmas

Pertains to attributes or characteristics that, once known, could lead to negative stereotypes and discrimination against an individual.

Audience Members

Individuals who actively watch, listen, or attend a performance, presentation, or event.

Erving Goffman's Dramaturgical

A perspective in sociology that likens social interaction to a theatrical performance, where individuals present themselves in ways that will be accepted by others.

Interaction

The reciprocal action or influence between two or more entities, often leading to a change or response.