If the Promotion Objective of a Firm Is to Develop

question 20

Multiple Choice

If the promotion objective of a firm is to develop a desired positioning,which of the following types of publicity would work best?

• A) Branded services
• B) Direct-to-consumer press releases
• C) Customer reviews
• D) Case studies
• E) Pass-along

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Definitions:

Ethics at Work

The moral principles and standards that govern the behavior of individuals and organizations in a professional environment.

Trusteeship Climate

A work environment where responsibilities are shared and employees feel accountable and trusted.

Ethical Climates

Ethical climates are the shared perceptions of what is ethically right or wrong and what ethical behavior is expected within an organization.

Moral Development

The process through which individuals develop proper attitudes and behaviors toward other people in society, based on social and cultural norms, rules, and laws.