Which of the Following Is True About Earned Editorial Coverage

question 39

Multiple Choice

Which of the following is true about earned editorial coverage of companies?

• A)A firm always gains more attention from advertising than a published article.
• B)Articles featuring the newsworthy products of interest to people in a particular job gain less attention.
• C)Editorial coverage usually happens by luck or accident.
• D)Firms can earn editorial coverage with their goods and services but not for their good works.
• E)A firm's public relations people may write the basic copy of the published article.

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Definitions:

Denying Credit

The refusal to acknowledge someone's contribution or role in achieving something.

Employment Duration

The length of time an individual is employed in a specific job or with a particular company.

Softening Bad News

This involves delivering unfavorable information in a way that minimizes upset or harm, often by framing the message with positive or neutral statements.

Suggesting a Compromise

Offering a middle-ground solution in a dispute or disagreement that attempts to meet the needs or interests of all parties involved.