Which of the Following Is the Best Example of Owned

question 180

Multiple Choice

Which of the following is the best example of owned media?

• A)A games and toys store contacts outside consultants for its promotion activities.
• B)A perfume manufacturer runs a sponsored message on Facebook.
• C)A grocery store provides discount coupons for its premium customers.
• D)A jewelry store creates a Facebook page for its products.
• E)A clothing store runs sponsored messages on television.

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Definitions:

Database Software

Computer programs that allow storage, modification, and extraction of information from a database.

SCIS

Supply Chain Information Systems; technology and software tools designed to enhance visibility, efficiency, and management of the supply chain from procurement to delivery.

Information Technology

The use of computers, software, and networks to store, process, and communicate information digitally for business operations.

Globalization

The process by which businesses or other organizations develop international influence or start operating on an international scale, leading to increased interconnectedness.