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According to the Small Business Administration,the failure rate of new businesses within the first few years is:
Nonreinforced Responses
Responses that are not strengthened by reinforcement in the learning process, potentially leading to their extinction.
Reinforcer
Any stimulus that strengthens or increases the likelihood of a specific response or behavior by being applied as a consequence of that behavior.
Discriminative Stimulus
A stimulus in the presence of which a particular response will be reinforced or punished, leading to an increase or decrease in the occurrence of that response.
Negative Reinforcer
An unpleasant or aversive stimulus that, when removed or avoided after a behavior, increases the likelihood of that behavior occurring in the future.
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