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________ Refers to a Diversification Strategy That Involves Taking a Step

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________ refers to a diversification strategy that involves taking a step forward (down) on the value-added chain toward the customers.


Definitions:

Safer Cars

Vehicles that are engineered and designed with advanced safety features to minimize the risks and consequences of accidents.

Accident Forgiveness

An auto insurance feature that protects the insured from a rate increase following the first at-fault accident they cause.

Risky Driving

Driving behavior that increases the likelihood of an accident or harm, such as speeding, driving under the influence of alcohol or drugs, or not obeying traffic signals.

Safe Drivers

Individuals who exhibit behaviors and practices that significantly reduce the likelihood of being involved in accidents or receiving traffic citations.

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