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In a horizontal diversification strategy,growth:
Experiential Avoidance
A psychological phenomenon where individuals attempt to avoid thoughts, feelings, memories, and physical sensations that are internally distressing.
ACT
Acceptance and Commitment Therapy, a type of psychotherapy that encourages individuals to accept their thoughts and feelings rather than fight or feel guilty for them.
Fighting Feelings
The act of opposing or struggling with one's own emotions, often due to perceptions of them being unacceptable or because they conflict with personal values or societal expectations.
Counterconditioning
A behavioral therapy technique that involves replacing an undesired response to a stimulus with a desired response.
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