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An effective way to begin defining the purpose of a marketing plan,is to make a list of all the information needed to prepare the marketing plan.
Interest-rate Cost
The expense incurred by borrowing funds, typically expressed as a percentage of the total amount borrowed.
Expected Rate
The anticipated return on an investment or the average rate at which an event is predicted to occur over a specific period.
Patents
Legal documents granted by governments that provide inventors exclusive rights to their inventions, preventing others from making, using, or selling the invention for a certain period of time.
Trademarks
Legal designations that protect brand names, logos, and other identifiers from being used without permission.
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