Which Is the First Step in Preparing a Marketing Plan

question 53

Multiple Choice

Which is the first step in preparing a marketing plan  

• A) Identifying strengths and weaknesses
• B) Defining the target market
• C) Establishing goals and objectives
• D) Defining the business situation

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Definitions:

Liquidated Assets

are assets that have been converted into cash or cash equivalents by selling them on the open market.

Wrongful Dissolution

The improper termination of a partnership or corporate entity in violation of agreements or legal provisions.

Partnership Agreement

A formal contract between two or more parties to manage and operate a business and share its profits or losses.

Wrongful Dissolution

The improper termination of a legal entity or partnership, which can give rise to legal action for damages.