List the 4 Major Factors of the External Environment Identified

question 26

Essay

List the 4 major factors of the external environment identified by the marketing system.

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Definitions:

Retailers

Businesses that sell goods or services directly to consumers.

Intensive Distribution

A marketing strategy where a product is stocked in as many outlets as possible to achieve wide market coverage and accessibility.

Exclusive Distribution

A distribution strategy where a producer sells its product or service only through a single retailer or distributor in a specific territory.

Selective Distribution

A distribution strategy where a product is sold at a limited number of outlets in geographical areas to maintain exclusivity or control over the brand.