Examlex
The costs that must be borne by customers if they are to stop purchasing from the current supplier and begin purchasing from another is(are) :
Mere Exposure Effect
A psychological phenomenon whereby people tend to develop a preference for things merely because they are familiar with them.
Self-Fulfilling Prophecy
A belief or expectation that influences behavior in a way that causes the belief to become true.
Social Trap
A situation in which the conflicting parties, by each pursuing their self-interest rather than the good of the group, become caught in mutually destructive behavior.
McMaster University
A public research university located in Hamilton, Ontario, Canada, known for its innovative educational practices.
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